LEO CDP – The Open Source AI-first Customer Data Platform

LEO CDP is an Open Source AI-first Customer Data Platform (CDP) framework that empowers organizations to build and operate their own fully customizable CDP infrastructure — with machine learning and big data at its core.

Designed for developers, data scientists, marketers, and enterprises, LEO CDP enables unified data collection, real-time customer analytics, audience segmentation, and personalized marketing — all while remaining self-hosted and privacy-friendly.

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🚀 Vision & Philosophy

• The philosophy of Dataism → USPA → LEO CDP
• Democratize AI-powered data platforms for digital transformation
• Promote data sovereignty, on-premise intelligence, and open collaboration

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🔥 Key Features

• Omnichannel Data Collection & Unification

Collect data from web, mobile, CRM, IoT, POS, social media, and APIs. Unify into rich customer profiles.

• Real-Time Customer 360

Build a complete view of every customer using behavioral, transactional, and third-party data.

• AI-based Segmentation & Scoring

Use clustering, RFM, CLV prediction, churn scoring, and dynamic audiences using ML models.

• Behavioral Tracking & Journey Mapping

Track individual actions and interactions in real time. Map customer journeys across channels.

• Predictive Analytics & Insights

Leverage machine learning pipelines with Jupyter/Colab for real-time insights.

• Personalization & Activation

Using Agentic AI to deliver personalized experiences via email, push, SMS, and content based on customer intent.

• Event-Driven Architecture with ETL/ELT

Built-in Apache Airflow integration to manage data ingestion, transformation, and orchestration.

• Plug-in Ecosystem & API-First Design

Easy to extend, integrate, and automate via REST APIs and modular services.

• Data Governance & Privacy

Built-in consent tracking, GDPR compliance, and on-prem hosting for full control over customer data.

• DevOps Ready

Docker-based deployment, Prometheus + Grafana monitoring, scalable microservice architecture.

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🌍 Why Open Source?

• Break away from SaaS lock-in. Full customization and ownership of your CDP.
• Ideal for agencies, startups, enterprises, and researchers building AI-powered marketing stacks.
• Open source encourages transparency, innovation, and community-driven evolution.

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📈 Roadmap 2025+

| Feature | Status | |--------|--------| | ✅ Core CDP Platform (Profiles, Events, Segmentation) | Complete | | ✅ CDP SDKs (JavaScript, Python) | Complete | | 🔄 Identity Resolution with Graph + Vector Matching | In Progress | | 🔄 AI Assistant (Chatbot for Audience Insights & Suggestions) | In Progress | | 🔄 Agentic AI: Personalizing the Customer Experience | In Progress | | 🔄 Embedding Model for Customer Vector Search (via Qdrant) | In Progress | | 🆕 CDP Mobile SDKs (Android, iOS, React Native) | Planned | | 🆕 Open Source Campaign Management UI | Planned | | 🆕 Integration Marketplace for Martech Tools | Planned | | 🆕 Webhook + Event Bus Support (Kafka / RabbitMQ / SQS) | Planned | | 🆕 Federated Identity Graph using OpenID & OAuth | Planned |

Want to contribute? Join the community!

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🧪 System Demo

• URL: https://dcdp.bigdatavietnam.org
• Username: demo
• Password: 123456

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📚 Documents

• 🇻🇳 Document bằng tiếng Việt
• 🧠 CDP Handbook 2023
• 📊 Data Model & Journey Map
• ⚙️ Analytics Core Functions
• 💡 Data Strategy with LEO CDP

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🛠️ Tech Stack

• Backend: Java 11 (Amazon Corretto), Python 3.10
• Database: ArangoDB 3.11 (Multi-model: Document + Graph + Search)
• Monitoring: Prometheus 2 + Grafana 8
• Data Pipeline: Apache Airflow
• Analytics & ML: Jupyter Notebook / Google Colab
• Messaging: Redis 6, OneSignal, Firebase
• Deployment: Ubuntu 22 LTS, Docker, On-Prem / Cloud

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☁️ Cloud Options

• Google Cloud, AWS, VNG Cloud, or your own private infrastructure

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🔧 Installation

See: Installation Guide

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🧑‍💻 Author & License

Created by: Trieu Nguyen (Thomas) License: Open Source - MIT-style. Use freely. Customize. Brand your own white-label CDP. Just respect the original creator 🙏.

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💬 Community & Support

• Bugs or ideas? Email: trieu@leocdp.com
• Join our learning group: BigDataVietnam.org
• YouTube: @bigdatavn
• Blog: knowledge.leocdp.net

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📜 Historical Proof of Innovation

• 2014 Concept
• 2019 Code Launch
• Data-Driven Marketing in Vietnam (2020)