Trend-vs-Collection-Forensics
A deep-dive analytics article on why most KPI “trends” are actually measurement artifacts. Covers the fake-trend taxonomy (schema drift, coverage loss, time shifts, backfills, dedupe, sampling, mix change), a Trend Courtroom evidence protocol, segment invariance tests, and copy-ready checklists + a Trend Report Card for decision safety.
Last updated Jun 20, 2026
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