Topics

#agent-skills #ai-agents #ai-avatar #anthropic #chatgpt #claude-code #claude-plugin #content-marketing #copilot #cursor #dropshipping #gemini #global-marketing #llm-prompts #marketing-automation #marketing-skills #personal-brand #prompt-engineering #tiktok-marketing #vietnam

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PowerShell 50.5%

Shell 49.5%

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README

ai-business-skills

Fullstack marketing skills cho AI agent — 143 skills bilingual (VN + Global).
_{Vietnamese-first + Global (US/EU/SEA/LATAM) | Over Powers Agency}

v3.6.0 — Bilingual Role SOP: 33 skill Global mirror hoàn tất parity cho 4 vai trò. Cộng v3.5.0 (33 skill VN + kho knowledge/ + agent design-producer + 4 workflow vòng lặp). Zero breaking changes. Changelog

🧭 System map — read this first

ai-business-skills turns one marketing request into a routed workflow: context first, then the right skill cluster, then an agent/workflow when the job spans multiple steps.

flowchart LR
    UserRequest["User asks a marketing task"] --> Context["Foundation context<br/>.agents/*.md"]
    Context --> ModeRouter{"VN or Global?"}
    ModeRouter --> VN["VN cluster<br/>74 skills"]
    ModeRouter --> Global["Global cluster<br/>69 skills"]
    VN --> Agents["6 universal agents"]
    Global --> Agents
    Agents --> Workflows["19 multi-skill workflows"]
    Workflows --> Output["Plan, copy, brief,<br/>report, SOP, dashboard"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff     classDef system fill:#64748b,stroke:#334155,color:#fff     classDef admin fill:#f59e0b,stroke:#b45309,color:#fff     classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff     classDef db fill:#10b981,stroke:#047857,color:#fff
class UserRequest user     class Context,ModeRouter system     class VN,Global db     class Agents cmsdev     class Workflows,Output admin

| Layer | What it gives you | Start here | |-------|-------------------|------------| | Context | Product, audience, positioning, proof, objections | product-marketing-context | | Skills | Single jobs like plan, copy, SEO, report, offer, SOP | skills/vi/ or skills/en/ | | Agents | Role-based routing for strategy, content, design, performance, channels, personal brand | agents/ | | Workflows | Multi-step campaigns and recurring operating loops | workflows/ | | Knowledge | Foundation thinking to upload into role-based AI projects | knowledge/ | | OS | Brand Hub, second brain, data loop, governance | 34-ai-marketing-os |

Pick the right entry point

flowchart TD
    Start["What do you need?"] --> Strategy{"Strategy or offer?"}
    Start --> Content{"Content or creative?"}
    Start --> Data{"Audit or data?"}
    Start --> Ops{"Channel or ops?"}
    Start --> Brand{"Personal brand?"}
    Start --> OS{"AI marketing system?"}
Strategy --> S00["00 plan<br/>10 reverse KPI<br/>31 offer design"]     Content --> S01["01 calendar<br/>04 video script<br/>05 ad copy<br/>30 design master"]     Data --> S03["03 performance eval<br/>13 data analysis<br/>21 ads audit<br/>32 SEO growth"]     Ops --> S11["11 channel setup<br/>12 landing brief<br/>14 email<br/>33 B2B lead gen"]     Brand --> S22["22 context<br/>23 strategy<br/>24 AI avatar<br/>27 monetize"]     OS --> S34["34 AI Marketing OS<br/>Brand Hub + agents + SOPs"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff     classDef system fill:#64748b,stroke:#334155,color:#fff     classDef admin fill:#f59e0b,stroke:#b45309,color:#fff     classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff     classDef db fill:#10b981,stroke:#047857,color:#fff
class Start user     class Strategy,Content,Data,Ops,Brand,OS system     class S00,S01,S03,S11,S22,S34 cmsdev

⚡ Quick start (30 giây)

git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global   # 143 skills -> ~/.claude/skills/marketing/

Windows:

.\install.ps1 -Global

Test ngay trong Claude Code:

"Lập kế hoạch marketing cho khóa AI Kiếm Tiền — target 100 học viên đầu tiên trong 30 ngày"

→ Skill 00-ke-hoach-mkt tự kích hoạt, output file .md chi tiết với benchmark VN 2025-2026, KPI 3 kịch bản, budget allocation, weekly timeline, risk matrix.

🎯 Khi nào dùng ai-business-skills?

✅ Lập kế hoạch marketing toàn diện — B2B SME VN / Global SMB / agency ✅ Brief campaign — TVC, performance ads, content calendar 30 ngày ✅ Viết copy — Facebook/TikTok ads, script video, email marketing, landing page brief ✅ Personal brand strategy + AI avatar production — founder/coach/creator ✅ Phân tích đối thủ + insight khách hàng + audit ads — diagnostic + 48h action plan ✅ Design master — 8 loại thiết kế (logo, key visual, social post, infographic...) qua prompt-driven workflow ✅ Dropshipping mastery (Global) — niche → product → store → ads → fulfillment → scale ✅ Offer + SEO + B2B growth — offer design, AI SEO/GEO, prospecting, cold outreach, sales handoff ✅ AI Marketing OS — Brand Hub, role-based agents/projects, skill chains, second brain, data loops, SOPs

❌ Build product code — repo này tập trung vào marketing/business skills ❌ Write technical PRD/specs — dùng tool tài liệu kỹ thuật riêng nếu cần ❌ Deploy production infrastructure — dùng workflow DevOps riêng nếu cần

📦 143 Skills (bilingual VN + Global)

Mỗi skill = 1 file SKILL.md với frontmatter triggers + workflow body. AI agent tự kích hoạt skill khi user nhắc trigger keyword.

Cluster 1: Marketing Core (22 numbered + foundation per cluster)

Foundation skill (product-marketing-context / product-marketing-context-global) đọc 1 lần mỗi project → tránh hỏi lại sản phẩm/audience suốt session. Saves ~70% time.

| # | Skill (VN) | Global mirror | Use case | |---|-----------|---------------|----------| | ★ | product-marketing-context | product-marketing-context-global | Foundation — đọc trước mọi skill | | 00 | 00-ke-hoach-mkt | 00-marketing-plan-global | Fullstack 7-section plan + SAVE framework | | 01 | 01-lich-noi-dung | 01-content-calendar-global | Monthly calendar + 1:9 repurposing matrix | | 02 | 02-brief-chien-dich | 02-campaign-brief-global | 9-section brief + RACI + risk mitigation | | 03 | 03-danh-gia-hieu-suat | 03-performance-eval-global | Diagnostic tree + 5 Whys + 48h action | | 04 | 04-script-video | 04-script-video-global | A/B scripts + 5 hooks + viral score | | 05 | 05-copy-quang-cao | 05-ad-copy-global | 6 variations × 3 funnel tiers | | 06 | 06-brief-ugc-egc | 06-ugc-egc-brief-global | Creator brief + legal + payment | | 07 | 07-bao-cao-marketing | 07-marketing-report-global | 5-min readable monthly report | | 08 | 08-nghien-cuu-doi-thu | 08-competitor-research-global | 3-tier competitor + SWOT + positioning map | | 09 | 09-insight-khach-hang | 09-customer-insight-global | Persona + JTBD + customer journey | | 10 | 10-tinh-kpi-nguoc | 10-reverse-kpi-global | Revenue → budget + 3 scenarios | | 11 | 11-thiet-lap-kenh | 11-channel-setup-global | Setup 7 channels + 30-day plan | | 12 | 12-brief-landing-page | 12-landing-page-brief-global | 7-section brief + A/B plan | | 13 | 13-phan-tich-du-lieu | 13-data-analysis-global | Meta/TikTok/GA4 → insights + anomaly | | 14 | 14-email-marketing | 14-email-marketing-global | Welcome/nurture/re-engage + automation | | 15 | 15-social-listening | 15-social-listening-global | Brand monitoring + crisis protocol | | 16 | 16-marketing-psychology | 16-marketing-psychology-global | 7 Cialdini principles + cultural adapt | | 17 | 17-pricing-strategy | 17-pricing-strategy-global | Tiers + charm/anchor/bundle + break-even | | 18 | 18-referral-program | 18-referral-program-global | 1-way/2-way/affiliate + anti-fraud | | 19 | 19-ab-test-setup | 19-ab-test-setup-global | Sample size + 8 test types + significance | | 20 | 20-brief-client-intake | 20-client-intake-brief-global | 20-industry intake (agency use) | | 21 | 21-audit-ads-performance | 21-ads-audit-global | 84 checkpoints + Health Score 0-100 |

Cluster 2: Personal Branding (7 VN + 7 Global)

For founder / coach / creator building personal brand with AI avatar.

| # | Skill (VN) | Global mirror | Use case | |---|-----------|---------------|----------| | 22 | 22-personal-brand-context ⭐ | 22-personal-brand-context-global | Foundation PB (3 variants: founder/coach/creator) | | 23 | 23-personal-brand-strategy | 23-personal-brand-strategy-global | 12-month strategy + niche + authority ladder | | 24 | 24-ai-avatar-production 🎬 | 24-ai-avatar-production-global | AI Avatar 3-tier tools + 4 workflows + QA Score | | 25 | 25-voice-clone-podcast 🎙️ | 25-voice-clone-podcast-global | Voice clone, podcast, audiobook, 1:10 repurpose | | 26 | 26-thought-leadership-content | 26-thought-leadership-content-global | Long-form: 3 structures, 6 hooks, 1:5 repurpose | | 27 | 27-personal-brand-monetize | 27-personal-brand-monetize-global | 3 funnels + pricing psych + VN tax 2026 | | 28 | 28-community-building | 28-community-building-global | Zalo/Telegram/Skool blueprint + 3-layer model |

Cluster 3: Regional flagship (skill 29 — diverges per region)

| # | VN | Global | |---|----|--------| | 29 | 29-xuat-khau-b2b — Export B2B playbook cho SME Việt | 29-dropshipping-mastery-global 🚀 — Shopify + supplier + winning products + global ads + fulfillment SOP + scale to $10K/mo+ |

Cluster 4: Design Master (1 VN + 1 Global) ⭐ NEW v2.7.0

| # | Skill | Coverage | |---|-------|----------| | 30 | 30-thiet-ke-master (VN) / 30-design-master-global (EN) | 8 design types: personal-brand · business-logo · business-campaign · marketing-day-to-day · editorial · infographic · web-mockup (hybrid) · quote-graphic. Auto-reads brand identity → composes prompt → generates via gpt-image-2 API OR outputs paste-ready prompts cho 5 platforms (DALL-E 3, MidJourney, Leonardo, Imagen, Bing). |

Cluster 5: Growth + AI Marketing OS (4 VN + 4 Global) ⭐ NEW v3.4.0

| # | Skill | Coverage | |---|-------|----------| | 31 | 31-offer-design / 31-offer-design-global | Package the thing being sold: value stack, guarantee, bonus, scarcity, upsell/downsell, and offer ladder. | | 32 | 32-seo-growth / 32-seo-growth-global | SEO audit, AI SEO/GEO, schema, programmatic SEO, directory submissions, and backlink plan. | | 33 | 33-b2b-lead-gen / 33-b2b-lead-gen-global | Prospecting, cold outreach, lead scoring, sales enablement, CRM handoff, and RevOps basics. | | 34 | 34-ai-marketing-os / 34-ai-marketing-os-global | Brand Hub/source of truth, role-based AI agents/projects, skill chains, second brain, data loops, SOPs, and governance. |

Cluster 6: Role SOP packs (33 VN skills) ⭐ NEW v3.5.0

Bốn bộ SOP theo vai trò — mỗi bộ là quy trình vận hành đầy đủ với decision rules, tiêu chuẩn chất lượng, và timeline, không chỉ là prompt đơn lẻ.

| Pack | Skills | Coverage | |------|--------|----------| | Content system (35-40) | 35-brand-voice · 36-content-brief · 37-caption-social · 38-seeding-plan · 39-content-audit · 40-next-content-plan | Brand voice document (nền tảng cho mọi output content) → brief từng bài → caption organic → seeding cộng đồng → audit cuối tháng → plan kỳ sau từ data | | Design production (41-50) | 41-campaign-asset-list · 42-brief-hinh-anh · 43-brief-carousel · 44-brief-video-editor · 45-brief-canva · 46-brand-guideline · 47-design-review · 48-quick-visual-brief · 49-html-email-template · 50-asset-resize | Asset list theo campaign → brief từng loại visual → brand guideline → review chấm điểm → asset gấp khi đang chạy → HTML email → resize winner | | Performance ops (51-57) | 51-audience-research · 52-account-structure · 53-tracking-setup · 54-media-plan · 55-scaling-ads · 56-retargeting-plan · 57-next-ads-plan | Audience → media plan tính ngược từ doanh thu → tracking verify trước khi chạy → naming convention → scale winner → retarget theo tầng → plan kỳ sau | | Leader ops (58-67) | 58-positioning · 59-go-to-market · 60-launch-playbook · 61-budget-planning · 62-marketing-review · 63-campaign-retrospective · 64-team-brief · 65-team-performance-review · 66-crisis-playbook · 67-agency-vendor-brief | Positioning + GTM + launch → phân bổ ngân sách → gate duyệt output → retro → giao việc + đánh giá team → xử lý khủng hoảng → quản lý agency |

Bilingual: cả 4 pack đều có bản Global (skills/en/35-67 *-global) từ v3.6.0 — cùng framework và quy trình, nhưng USD benchmark, kênh toàn cầu (Klaviyo/Shopify/Meta US), và compliance FTC/GDPR/CCPA. Community seeding được viết lại theo chuẩn Reddit/Discord/Slack thay vì Facebook Group VN.

Kho kiến thức nền tảng: knowledge/ — 10 file tư duy (brandformance, blueprint 8 thành phần, phễu 6 bước, chiến lược kênh, Meta Ads framework, hệ thống KPI, customer insight, brand/offer architecture, AI Marketing OS, business model) + knowledge/trien-khai/. Dùng làm context upload cho AI project theo vai trò.

6 Marketing Agents (Universal mode — VN + Global auto-detect)

Agents auto-detect cluster (VN vs Global) via .agents/ context file. No manual config.

| Agent | Vai trò | Skills chính | |-------|---------|--------------| | mkt-strategist | Chiến lược tổng + Leader strategy | 00, 02, 08, 09, 16, 17, 31-34, 58-61 (+ -global mirrors) | | content-producer | Sản xuất nội dung + content system | 01, 04, 05, 06, 35-40, 42-44 (+ -global) | | performance-analyst | Phân tích hiệu suất + performance ops | 03, 07, 10, 13, 19, 21, 32, 34, 51-57 (+ -global) | | channel-operator | Vận hành kênh + crisis | 11, 12, 14, 15, 18, 34, 49, 66 (+ -global) | | design-producer ⭐ | Visual & production | 12, 30, 41-50 | | personal-brand-builder | PB + AI Avatar | 22-28 (+ -global) |

19 Workflows (multi-skill chains — 11 VN + 8 Global)

VN workflows (11):

campaign-launch (14-21 ngày) — 08 → 09 → 00 → 02 → 01+04+05 → 06 → 11
client-onboard (5-7 ngày, agency) — 20 → 09 → 08 → 10 → 00 → 02 → 01
monthly-cycle (3-5 ngày) — 13 → 03 → 07 → 10 → 01
content-production (weekly) — review calendar → 04 → film → 05 → schedule
content-engine ⭐ (vòng lặp tháng) — 35 → 09 → 01 → 36 → [37|04|05|38] → [42|43|44] → 39 → 07 → 40
performance-loop ⭐ (vòng lặp ads) — 51 → 10 → 54 → 53 → 52 → 19 → 21 → 55/56 → 07 → 57
design-pipeline ⭐ (T-14 → D+1) — 41 → [42|43|45] → 47 → 50
leader-cadence ⭐ (quý/campaign/tuần) — 00 → 61 → 02 → 64 → 62/47 → 07 → 63
personal-brand-launch (30 ngày) — 22 → 23 → 24 → 26 → 27 → 28
ai-avatar-batch (5 ngày × 5h) — 30 AI Avatar videos, <$2/video
personal-brand-monthly (3-5 ngày) — 13 → 03 → 07 → review pillars

Global workflows (8): mirrors above + dropshipping-launch-global (14-30 ngày): niche → product validation → store → ads → fulfillment → scale.

🌐 Cài đặt theo nền tảng AI

Skills là markdown files với frontmatter — bất kỳ AI agent nào đọc được .md đều dùng được. Dưới đây là setup cho từng platform cụ thể.

Tier 1 — Native skill support (recommended)

1. Claude Code

Cài qua install script:

git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global    # → ~/.claude/skills/marketing/ 
hoặc
 bash install.sh --project   # → .claude/skills/marketing/ trong project hiện tại

Windows PowerShell:

.\install.ps1 -Global

Hoặc cài qua Claude Code plugin marketplace:

/plugin marketplace add minhnv0807/ai-business-skills
/plugin install ai-business-skills

Use ngay sau cài:

> Set up product marketing context cho Luna Spa
> Lập kế hoạch marketing cho tháng 5
> CPMess 45K, ROAS 1.8x — audit và đề xuất tối ưu

2. OpenCode + Ollama Pro Cloud

OpenCode hỗ trợ load skill markdown qua config. Pair với Ollama Cloud Pro (local + cloud routing) cho cost-efficient.

Setup:

# Cài skills vào ~/.claude/skills/marketing/ trước (dùng bash install.sh --global)
Sau đó reference từ OpenCode config:

Sample ~/.opencode/config.json:

{
  "skills": {
    "root": "~/.claude/skills/marketing",
    "auto_load": ["product-marketing-context", "00-ke-hoach-mkt", "30-thiet-ke-master"]
  },
  "providers": {
    "ollama_cloud": {
      "base_url": "https://ollama.com/api",
      "apikey": "${OLLAMAAPI_KEY}"
    }
  },
  "routing": {
    "strategy": ["00-ke-hoach-mkt", "23-personal-brand-strategy", "mkt-strategist"],
    "strategy_model": "qwen2.5:72b",
    "copy":     ["05-copy-quang-cao", "04-script-video", "14-email-marketing"],
    "copy_model": "llama-3.3:70b",
    "analytics": ["03-danh-gia-hieu-suat", "13-phan-tich-du-lieu", "21-audit-ads-performance"],
    "analytics_model": "deepseek-r1"
  }
}

Model backend mapping (recommended):

| Skill type | Model | Lý do | |-----------|-------|-------| | Strategic (00, 23, mkt-strategist) | qwen2.5:72b | Long-context reasoning + planning | | Copy generation (04, 05, 14, 26) | llama-3.3:70b | Creative writing, instruction-following | | Analytics (03, 13, 21) | deepseek-r1 | Structured analysis + diagnostic chains | | Design (30) | qwen2.5:72b | Prompt composition + brand voice |

Cost note: Ollama Cloud Pro ~$20/mo cho heavy use vs OpenAI/Anthropic API per-token (~$50-200/mo cho cùng workload).

3. OpenAI Codex CLI

Reference skill markdown qua --system-prompt-file hoặc copy vào ~/.codex/skills/:

# Cài skills vào ~/.claude/skills/marketing/ trước
codex --system-prompt-file ~/.claude/skills/marketing/00-ke-hoach-mkt/SKILL.md \
      "Lập kế hoạch marketing cho khóa AI Kiếm Tiền"

Skill SKILL.md works as system prompt fragment — frontmatter và body đều được Codex parse.

Tier 2 — VS Code + AI extensions

4. VS Code + Cline (recommended cho VS Code users)

Tạo .clinerules ở project root:

# Cline rules — load ai-business-skills
When user mentions marketing tasks, load skills from: 
~/.claude/skills/marketing/skills/vi/   (VN)
 ~/.claude/skills/marketing/skills/en/   (Global)
 
 Auto-trigger on keywords: "lập kế hoạch marketing" / "marketing plan" → 00-ke-hoach-mkt / 00-marketing-plan-global
 "viết copy" / "ad copy" → 05-copy-quang-cao / 05-ad-copy-global
 "thiết kế ảnh" / "design image" → 30-thiet-ke-master / 30-design-master-global
 
 Read foundation first: product-marketing-context/SKILL.md

5. VS Code + Continue.dev

~/.continue/config.json:

{
  "customCommands": [
    {
      "name": "marketing-plan",
      "prompt": "{{{ input }}}\n\nFollow workflow in ~/.claude/skills/marketing/skills/vi/00-ke-hoach-mkt/SKILL.md",
      "description": "Run marketing plan skill"
    }
  ]
}

6. Cursor / Roo Code / GitHub Copilot

Paste skill content vào custom instructions:

Cursor: .cursorrules ở project root
Roo Code: System prompt settings
Copilot: .github/copilot-instructions.md

Mẫu: paste frontmatter + workflow body của 3-5 skill thường dùng (vd product-marketing-context + 00-ke-hoach-mkt + 05-copy-quang-cao + 30-thiet-ke-master).

Tier 3 — Other CLIs + community agents

7. Aider, Codeium, Cody

Load skill markdown qua --context hoặc paste vào chat:

aider --read ~/.claude/skills/marketing/skills/vi/00-ke-hoach-mkt/SKILL.md

8. Openclaw, Hermes, community agents

Skills là plain markdown — any agent đọc được .md dùng được. Point agent tới:

~/.claude/skills/marketing/skills/<vi|en>/<skill-name>/SKILL.md

Agent đọc frontmatter triggers + body workflow để output đúng cấu trúc.

Tier 4 — Manual (any LLM, no framework)

Không có framework? Vẫn dùng được — copy-paste vào ChatGPT / Claude.ai / Gemini / Bing:

Mở skills/vi/00-ke-hoach-mkt/SKILL.md (hoặc skill cần dùng)
Copy full content
Paste vào chat: "Follow this workflow. My input: [your request]"
AI sẽ đọc frontmatter triggers + workflow body và output đúng cấu trúc

Tip: Paste foundation skill (product-marketing-context) trước → trả lời 12 câu setup → AI ghi nhớ context → các skill sau không hỏi lại.

🧬 Compatible with Anthropic `knowledge-work-plugins`

ai-business-skills follows Anthropic's knowledge-work-plugins structure (.mcp.json connectors, CONNECTORS.md placeholders, argument-hint slash commands). Compatible với Cowork ecosystem + Claude Code marketplace.

🛠️ Architecture — how skills work

---
name: 00-ke-hoach-mkt
description: Mô tả ngắn — dùng để AI quyết định có kích hoạt không
category: strategy
triggers:
  - "lập kế hoạch marketing"
  - "marketing plan"
  - "kế hoạch tháng"
output: file .md với cấu trúc 7 sections + KPI 3 scenarios
related: [08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc]

Skill Title
Thu thập thông tin (grill pattern)
[Hỏi tối đa 4 câu để fill blank — không hỏi nếu đã có context]
Nguyên tắc
[Rules quan trọng: insight trước số liệu, benchmark VN, không generic]
Cấu trúc kết quả
[Template output chi tiết — sections, tables, scenarios]
Checklist chất lượng
[Quality gates trước khi giao file .md]

Skill chain — nhiều skill tự gọi nhau:

20-brief-client-intake → 09 → 08 → 10 → 00 (full client onboarding)
00-ke-hoach-mkt → 08 → 09 → 10 (research before planning)
02-brief-chien-dich → 05 + 04 + 01 (campaign breaks into content)
30-thiet-ke-master reads context từ 22-personal-brand-context hoặc product-marketing-context để compose prompt đúng brand voice

Personal Brand Mode auto-detect (skill 04, 05):

.agents/product-marketing-context.md only → Mode A (sales/conversion)
.agents/personal-brand-context.md only → Mode B (authority/trust)
Both → skill hỏi 1 câu trước khi viết
Neither → suggest tạo context file

🌍 Bilingual coverage

| Cluster | VN | Global (EN) | Notes | |---------|----|----| ----- | | Marketing Core (00-21) | 22 + foundation | 22 + foundation | Full bilingual mirror | | Personal Branding (22-28) | 7 | 7 | Full bilingual mirror | | Regional flagship (29) | Export B2B 🇻🇳 | Dropshipping 🚀 | Diverges by region | | Design Master (30) ⭐ NEW v2.7.0 | 1 (30-thiet-ke-master) | 1 (30-design-master-global) | Full bilingual mirror — 8 design types | | Growth + AI Marketing OS (31-34) ⭐ NEW v3.4.0 | 4 | 4 | Offer design, SEO/GEO growth, B2B lead gen, AI Marketing OS |

Global cluster covers 4 regions with per-region variants (currency, privacy law, channels):

| Region | Currency | Privacy | Top Channels | |--------|----------|---------|--------------| | US | USD | CCPA / state laws | Meta, Google, TikTok, YouTube | | EU | EUR / GBP | GDPR | Meta, Google, LinkedIn, TikTok | | SEA | IDR / THB / SGD / PHP | PDPA (varies) | TikTok Shop, Shopee, Lazada, Meta | | LATAM | BRL / MXN / ARS | LGPD (BR) | Meta, TikTok, MercadoLibre, WhatsApp |

Skills with explicit per-region variants (variants/01-us.md, 02-eu.md, 03-sea.md, 04-latam.md): 03, 10, 11, 14, 17, 18, 21, foundation.

📊 VN Benchmarks 2025-2026 (quick ref)

| Metric | Poor | Average | Good | Excellent | |--------|------|---------|------|-----------| | Meta CPMess | >40K | 25-40K | 18-25K | <18K | | TikTok CPMess | >45K | 28-45K | 20-28K | <20K | | Lead→Booking | <40% | 40-60% | 60-75% | >75% | | Booking→Customer | <25% | 25-40% | 40-55% | >55% | | ROAS | <2x | 2-4x | 4-7x | >7x | | Email Open Rate | <15% | 15-25% | 25-35% | >35% | | Zalo OA Read Rate | <40% | 40-60% | 60-80% | >80% |

Full benchmarks by industry: skills/vi/references/ · Global benchmarks: skills/en/references/

🤝 Contributing

See CONTRIBUTING.md.

git checkout -b feature/new-skill
./validate-skills.sh             # validate frontmatter + structure
git commit -m "feat(skill): add new-skill"

Contributions welcome — bilingual VN/EN preferred, single language accepted. Add skill to .claude-plugin/marketplace.json plugins list.

💖 Support

Free + MIT-licensed. Saving you hours of marketing work? Support helps fund:

New region variants (APAC v2.8.0, India, MENA roadmap)
More industry-specific skills (SaaS, e-commerce verticals)
Bilingual docs + video tutorials

Or: ⭐ star this repo · 🐛 Report bugs · 🤝 Submit PRs · 📣 Share with @OverPowersAgency

📜 License

MIT — free to use, modify, distribute. See LICENSE.

Framework: Over Powers Agency
Owner: opa.business
Compatible with: Claude Code · ChatGPT · Gemini · Copilot · Cursor · OpenCode · Cline · any AI reading Markdown

_{Built with AI, for marketers who use AI.}

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